The move marks a remarkable shift in policy for the tech giants while opening the door for more users to take their first steps into the world of web3 gaming without having to install third-party app stores. “From reimagining traditional games with user-owned content to boosting user loyalty through unique NFT rewards, we’re excited to see creative in-app experiences flourish and help developers expand their businesses.

“Today, we’re pleased to share that we’re updating our policy to open new ways to transact blockchain-based digital content within apps and games on Google Play,” wrote the company in a blog post for Android-developers. Google has announced that it will allow developers to offer users the ability to trade and earn digital assets, such as NFTs, in games and apps sold through Google Play.